About IMPECCABLE

About IMPECCABLE

Luxurious walk-in closet with built-in shelving, gold accents, clothing, shoes, and a vanity area with a mirror

At IMPECCABLE, estate and lifestyle management is elevated to an art. We exist to give discerning families, prominent executives, and ultra-high-net-worth (UHNW) individuals the rarest luxury of all: time.

Behind the brand are Simone and David Perloff, whose combined experience spans fashion, media, real estate and private service. Together, they merge aesthetic mastery with operational precision — bringing white-glove service, trusted relationships and flawless execution into every household they serve.

Simone Perloff

Founder & Principal

Simone’s career blends fashion, media and more than a decade of private service for executives and ultra-high-net-worth families.

Simone began as the owner of luxury boutiques in her native Brazil, where she honed her instinct for style, sourcing and elevated client care. After moving to the U.S., she joined Nordstrom as a personal stylist, creating wardrobe experiences defined by confidence and ease. She later became Fashion Director of PACIFIC Magazine, curating editorial features that celebrated elegance, design and the people shaping Southern California’s luxury landscape.

For the past 12 years, Simone has brought that same aesthetic and discretion into private households — managing staff, vendors, remodels, luxury procurement and private aircraft. Her ability to anticipate needs, manage complexity and create effortless order defines IMPECCABLE today.

David Perloff

Co-Founder & Real Estate Liaison

David Perloff helps IMPECCABLE clients turn vision into reality — from whole-home remodels and ground-up estates to navigating approvals with the Coastal Commission. Whatever the need, he connects clients with the builders, architects and designers behind Southern California’s most distinguished homes, hotels and restaurants.

Before co-founding IMPECCABLE, David founded PACIFIC Magazine, a lifestyle brand that reached millions and shaped the region’s culture of design and coastal luxury before its acquisition by Tribune Publishing (The Los Angeles Times, The Chicago Tribune). He later launched Neighborhoodist, focused on real estate, design and community, and now leads Perloff Media, advising developers and civic partners on brand and growth strategy.

Known for his creative precision, professionalism and trusted network, David brings quiet influence and flawless execution to IMPECCABLE — qualities that have earned him the confidence of business leaders, developers and luxury homeowners alike.

Portfolio

  • A woman in a white lace dress lounging on an airplane seat with her legs stretched out, wearing red high heels, and looking out the window. An inset magazine cover shows a woman in a similar pose by a private jet.

    Audrina Patridge

    Simone Perloff for Audrina Patridge, star of MTV’s The Hills.

  • A smiling man holding a football, wearing a brown leather jacket and a plaid shirt, appearing on the cover of a magazine.

    Antonio Gates

    Simone Perloff for NFL star Antonio Gates.

  • Two women sitting outside on red chairs, drinking rosé wine. The woman on the left is wearing a black dress with a floral pattern, and the woman on the right is wearing a light pink cape, a white top, and floral shorts. They are smiling and engaging in conversation, with a pink building and green plants in the background.

    The Bella Twins

    Simone Perloff for WWE’s The Bella Twins — project garnered millions of views.

A woman relaxing on an inflatable pool float in a swimming pool, with two lounge chairs on a wooden deck nearby.

Contact us

Your life can be IMPECCABLE. We can’t wait to hear from you!